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On NYFW and First Hand Writing.

I wanted to pen a smart post this weekend, on the upcoming NY Fashion Week, social media and all the frenzy. But it didn’t come to me in a form of a cohesive post, so I decided to let it cook for a bit...

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Style Coalition at Mercedes Benz Fashion Fashion Week New York – Fall 2010...

After almost two months of preparations and planning, we are finally ready to face this fashion week season! There are quite few exciting new initiatives Style Coalition will be launching or being part...

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Lessons In Social Media: How Vogue Advertised Tuna On Twitter for $50.

I hope this wasn’t the Obama social media strategists who suggested Vogue to jump on the sponsored tweets wagon. This morning while browsing my tweets I discovered this message coming from @VogueUSA...

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Reader Q & A: How To Find Your Niche As A Fashion Blogger.

I’m often approached via email by fellow bloggers and readers in general who ask for advice, which I usually love to offer. Recently I thought it would be useful to publish some of it, without...

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On my Involvement in 140 Auction Supporting Twestival and Concern Worldwide.

It is a pleasure and honor to announce my support of the 2010 Twestival, which will be happening on 25 March, 2010. People in hundreds of cities around the world will come together offline to rally...

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What Do Social Media and The Aquarian Age Have In Common?

I’ve been actively practicing both social media and Kundalini yoga for 3 years now. I don’t believe in coincidence, and see my life as one path. When people talk about the effect social media is having...

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How to use Social Media Effectively as an Independent Fashion Designer.

My short interview with advice for independent fashion designers is now live on Fashion Entrepreneur Report, powered by Nolcha.

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Influencer Marketing: Pay-Per-Play.

Very often I’m invited to give presentations to PR or Advertising agencies on the work we do with Style Coalition and our partnership with Hearst, as well as the state of the industry in general. There...

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On Data, Pinterest and Emotional Responses.

Data, stats and conversions are coming up more and more often in my daily business conversations. The more I talk about it with people, the more I realize how little knowledge we have about the effects...

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Why I Just Unfollowed (Almost) Every Brand on Twitter.

This beautifully sunny Sunday morning I lost it. I lost my patience for the noise that my Twitter stream has become. Between desperate invites to check out the latest merchandise, to hashtag overload...

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